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While we have a lot of very successful businesses that use UpViral, you're about to learn about the business that accumulated the most leads in 2023!
Casa Grande Institute generated a staggering 1,207,733 leads using UpViral.
It just goes to show the true power of UpViral and Viral marketing.
Imagine generating over 1.2M leads for your business. How much extra revenue would that equate to? How many new customers would that result in? How would that change your life? A lot, right?
So, let's break down Case Grande's success! 💪🏻
We're going to be dissecting one of their campaigns in detail which generated a total of 143,589 leads, which included 114,895 referred leads. See the screenshot below:
Let's Get to Know More About Casa Grande Institute
Before we need to dive into the specifics of the campaign, let's talk about who Casa Grande Institute is and why they decided to use UpViral. Casa Grande Institute is an educational institution that is dedicated to providing both in-person and online training for teachers, managers, and educational maintainers.
Case Grande's main objective for utilizing UpViral was to boost its leads, increase event visibility, and amplify its outreach efforts.
They aimed to connect with a broader audience, tapping into new markets and demographics to increase their brand's reach.
By growing their email subscribers, they could achieve this goal more effectively. This strategy was also meant to build stronger relationships with their existing followers. By using UpViral they hoped to achieve a significant boost in leads and brand awareness.
Why Casa Grande's Campaign Was So Effective
As I mentioned in the introduction of this article, what was so impressive was the number of referred leads generated in this campaign.
For every direct lead generated, there were four additional leads referred… This is very impressive when you think about it.
You're essentially getting a 400% increase in leads without putting in any extra work or effort. This is one of the key reasons why viral marketing is so effective.
The power of this strategy lies in how it encourages your existing audience to become brand advocates, spreading the word and bringing in new customers to you.
The Incentives That Were Given Away
They offered a mix of prizes, including digital e-books and online courses for lower scores, as well as tangible items like mugs, t-shirts, thermal cups, projectors, cell phones, tablets, and Echo Show devices.
Rather than just providing a discount, they chose to present a variety of options to appeal to a wider audience and cater to different tastes and interests.
Therefore, there was something for everyone, whether they preferred educational resources or practical gadgets.
By offering a broad selection of prizes, they aimed to keep participants engaged throughout the campaign.
This variety also had the added benefit of attracting a diverse group of people to join the giveaway, ultimately broadening their reach and results!
Structuring Incentives In a Tierred Manner
As people accumulate more points, they have the chance to win more valuable and expensive rewards.
This setup creates a clear hierarchy of prizes based on the effort put forth by each participant.
It's noticeable that more people won the less expensive gifts because these required fewer points to obtain, making them easier to win.
As such, there was a higher number of winners for the lower-tier prizes compared to the higher-tier ones.
Despite the disparity in the number of winners for different prize levels, having a tiered incentive system is crucial for increasing participation.
Motivating Participants with Incentives At All Levels
Those who want to aim for the top prizes will put in more effort, while others can still be satisfied with the easier-to-obtain gifts.
This multi-level approach boosts overall engagement and encourages a larger number of people to take part.
Here is what the shared post looked like:
Notice the simple and direct call to action. This is super important!
A big mistake a lot of people will make is trying to be too elaborate with the post, having several calls to action, or simply jumping around too much.
It's very important to have 1 single call to action.
🤓 Read the article: Call to Action Examples That Will Increase Your Conversions
Simplicity Is Key to a Successful Landing Page
One thing you'll notice right away is its simplicity, which is a key factor for success. A landing page that is too complex can deter participants and lower conversions significantly.
The most important elements you need on the page are a strong headline and subheadline that immediately grab attention and clearly communicate the value proposition.
What's more, you should include fields for capturing a name and email address. This minimalistic approach keeps the focus on the main goal of capturing leads.
You don't need a lot of additional steps or unnecessary information on the landing page. Keeping it straightforward helps guide participants smoothly through the process, making them more likely to convert.
By prioritizing clarity and ease of use, you can boost conversions.
Simplifying the landing page ensures visitors can quickly understand what you're offering and how to participate in your campaign.
Next up Is the Share Page, Where Simplicity Is Once Again at the Forefront
The design clearly displays how many points you earn for each share, making it easy for people to track their progress and understand how their efforts translate into rewards. The straightforward layout of the share page plays a crucial role in maximizing engagement and participation.
When participants can easily see how their actions contribute to their point totals, they're more likely to continue sharing your campaign.
The clear correlation between sharing and earning points also encourages users to keep sharing!
As such, this helps you generate higher volume leads.
By creating a transparent process, you can optimize the success of your campaign and encourage a broader reach.
Case Grande’s Results Over the Lifetime of Using UpViral
They've generated a total of 1,207,733 leads, from which 804,894 are referred leads.
Overall, Casa Grande was more than satisfied with the results UpViral provided. Check out the testimonial video below:
Referral marketing and UpViral have the power to help you build a gigantic list which means you have more people to sell your products and services to.
We hope you enjoyed this case study. For more success stories, check out our Case Studies. 🔥 Want to try UpViral? Start generating leads today.
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