Case Study: $38,458 in Sales Using An UpViral Pre-Launch

Case Study: $38,458 in Sales Using An UpViral Pre-Launch

We already know that viral giveaways are incredibly effective to build up large email lists, but how effective is it to drive more sales?

Recently Karl Schuckert & Chase Bowers put it to the test by using UpViral when he launched ShopifiedApp, a new Shopify dropshipping application.

So… was this effective? You bet!

Let’s dive into the case study so you can see exactly what steps they took – and what the results were.

Want to learn how to run viral pre-launches effectively? Get our Viral Launch Formula here.

Creating buzz using UpViral

The key objective behind the Pre-Launch activities was to build up buzz and a list as quickly and cheaply as possible.

To start off they created a Pre-Launch campaign using UpViral. This campaign was broken into three phases:

A – Build a waiting list prior to the launch.

B – Leverage that list once the product went live.

C – Run another UpViral campaign during launch.

Phase A: Build a Pre-Launch Waiting List

The idea behind building their email list was simple. They created an opt-in page where people could join their waiting list – so they would be the first to know once the new app would be available.

Once signed up, they were given the possibility to get early beta access… before anyone else would get access.

In order to get early access, they would need to get 3 of their friends to sign up as well – using their own unique invite link.

Since they signed up to join the waiting list of this new app, it’s clear that they want to get access… so rest assured they want to get early access. By keeping the threshold low (they’d only need to get 3 of their friends), this was a no-brainer for most.

From just the first 15 days of running the campaign, they were able to get 605 subscribers thanks to 231 social media shares.

That’s almost 40 leads/day without any lead acquisition cost!

Due to the viral nature of the giveaway, people shared it a lot to get their hands on them before anyone else could.

The objective of the first part of the pre-launch campaign was to build a buzz around the product and gather a list of people that are highly likely to use the software and later convert into paid customers.

It’s safe to say, they succeeded!

Phase B : Turning The List Into Sales

From all the leads they grabbed during the pre-launch Beta Access campaign, Karl and Chase created a sequence of nurturing emails.

All of these emails enlisted the Discount Coupon that would give all subscribers a $10 discount on the lifetime pricing of ShopifiedApp.

The email nurturing campaign on the leads gathered from UpViral helped them generate 67 extra sales worth almost $20,000 ($19,939 to be exact).

From the 605 leads they captured during the pre-launch campaign, more than 10% converted into paying customers using the Discount Coupon.

Phase C: The Post-Launch Follow-Up

After the successful pre-launch campaign, Karl decided that he would also go for a campaign during the launch.

They created a Facebook retargeting ad and targeted it to everyone who visited their sales page without making a purchase.

The goal was to get people who were on the edge of buying ShopifiedApp into their UpViral campaign, in order to “seal the deal”.

Below you’ll see the Carousel & Video Ads they ran during the campaign:

When a person clicked on the ad, they were redirected to the campaign where they were offered a chance to get the tool for free.

When they entered their email address, they immediately got access to a free Chrome Extension – along with the option to get a $10 discount on ShopifiedAp… if they would get 3 of their friends to sign up.

Following the success of the pre-launch campaign, Karl and Chase fired up another series of emails to the leads, along with the $10 discount coupons.

This time around they were able to sneak in another 62 sales worth $18,500.

This campaign was another success for Karl and it helped them repeat the success of their pre-launch campaign.

Overall Results

Altogether, it’s safe to say the campaign was a success. They started off great with the pre-launch campaign that helped them build a waiting list before the ShopifiedApp went live. They then repeated a similar campaign during the launch, to keep the buzz and leads coming in.

Altogether they generated a total of $38,458 in sales from these 2 UpViral campaigns!

Because they used unique coupon codes for these subscribers, they were able to track exactly how many sales they accounted for.

Want similar results?

Using UpViral it’s ridiculously simple to build lead generation and buzz-building campaigns like this one.

Every subscriber automatically gets their own unique invite link, creating you an army of people to promote your business to their friends.

Get started with UpViral and become our next success story!

Table of Contents

Start Using The World's Most Complete Viral Referral System

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Viral Sweepstakes

Whip up a frenzy of social shares and new referrals with UpViral’s fully - featured sweepstakes.

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Host giveaways to create a huge buzz and generate leads on demand, with no need for paid traffic.

Viral Waitlists

Get the ultimate edge with a viral waitlist that builds your customer base before you launch.

Getting Started Is Easy.

3 simple steps and your business is ready to go viral.



Your Business. Your Way.

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Your Funnel. Optimised.

Choose from templates that've generated millions of leads and millions of dollars in sales.

Then make simple customisations to match your offer.





Your Leads. Anywhere.

We can host your viral campaign or you can embed it on your own site.

When you're ready to start collecting leads, press publish.

GABE SCHILLINGER Testimonial Image


"Because of UpViral, we were able to pull it off and did over $200,000 in sales! Which helped me realize that the ceiling on what I thought was possible in our industry is actually so much higher."


Abdel Mussa Image

"Upviral Has Easily Paid For Itself!"

"Before buying UpViral, I didn’t know what to expect, too many marketers promise big and under-deliver. I purchased UpViral and tried it out. UpViral has easily paid for itself. If I compare its results to what I would have had to pay on Facebook to get those same leads! Definitely a good investment."


United Kingdom
Michael Cooch Image

Responsive Leads

"UpViral has proven to be the simple, effective and affordable viral contest app we were looking for. It helped us build a responsive 30,000+ list in a new market in less than six months."


Judy Jong Image

"I'm A Newbie At This!"

"I had the privilege to be on of the beta testers of UpViral... So far I've already added 450 leads to my account... This may not seem like a lot, but I am a newbie with this by no means a Facebook guru... Getting 450 from my small niche websites is a LOT harder, so I will definitely continue building my list using UpViral!... You have a fan Wilco and I am sure other people will love UpViral too... Keep up the good work!"


The Netherlands
Steven VD Peijl Image

"740 Organic Leads in 2 Weeks!"

"UpViral has a huge impact on 2 of my projects! On the first project I used it to build up an early bird list which got us 740+ leads in just 2 weeks (all organic) with a 289.2% compound conversion rate!... When applying the same strategy to our second project it generated 1000+ leads!... I highly recommend using UpViral in your business. Wilco's products are always top-notch!"


Arthur Jansen Image

"The Results Are Amazing!"

"UpViral is a wonderful tool that enables you to reach skies of online marketing. The results are amazing!"


The Netherlands
Paul Kutilin Image

"9000 Leads in 2 Weeks!"

"We used UpViral to promote our congress (local event) and the results were... shocking. We got more than 9000 leads through this tool in two weeks! We will definitely use UpViral for our other projects in the future. Thanks a lot for this tool!"


Faruk Barber Image

"Viral Referral Marketing At Its Best!"

Thanks yo Wilco, even guys like me can start building huge lists!


The Netherlands
Nikolai Leuveld Image

"UpViral Rocks!"

"UpViral Rocks! We spent a little less than €200 on ad spend to promote our UpViral giveaway, resulting in 4,339 subscribers and €16.320 in revenue within 6 weeks (and from there it kept on going). Been using it ever since!"


Aldo Novak Image

"I HAVE To Tell You How Impressed I Am!"

"After one of your videos I decided to give it a try. The results? Well, 10 minutes after publishing the link at Facebook, I received 20 new leads. Now, I have got 718 leads with ONE campaign! Wow!! THANK YOU!"


Travis Luedke Image

"Well Over 15,000 Leads!"

"I have found UpViral is more effective than any other giveaway software/platform I've tried... It's my "go-to" lead collecting tool for all my giveaways. It's so versatile, with so many options, I'm still playing with it to learn new ways to use it. To date, I've collected well over 15,000 leads with UpViral."



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