My Podcast Ranked In iTunes Within 10 Days By Running A Contest

My Podcast Ranked In iTunes Within 10 Days By Running A Contest

Let me ask you a question…

As a marketer, what is the most personal thing you can for your audience?

One may say, “writing compelling, cornerstone content.”

But to some who really want to expand their reach and establish a more intimate connection with their audience, they answer podcasting.

They say that podcasting the new blogging and the new marketing for 2016 and beyond.

But like blogging, podcasters are presented with the challenge of cutting through the noise and getting a big-time exposure.

So how do they unleash the potential of their podcasts to go viral without tapping into other marketing strategies that don’t guarantee results?

I leveraged a powerful method to promote my recently launched Uncensored Growth podcast on iTunes which got me the following results in as little as 10 days:

  • Ranked #1 on iTunes in multiple countries
  • 6,300+ downloads
  • 446 email subscribers
  • 50+ 5-star reviews in multiple countries

Want to know the exact method I used for this campaign?

Read my story…

First Of All… Why Did I Start A Podcast?

Instead of merely producing written and video content, I decided that starting podcast would be a great marketing strategy that would help me get more personal with my audience.

I believe you’ll agree with me when I say that listening to somebody’s voice speaking to you retains your attention more than simply reading an article. It’s impossible to skim through a podcast episode without missing a lot of valuable information.

Living in the Netherlands, I ride a bicycle a lot and at the same time tune in to my favorite podcast. I find the whole experience convenient. Most of all, I feel very connected with the person speaking even if he doesn’t know me.

My Main Goal – To Rank In iTunes

In order to get the word out and for people to listen to my podcast, I knew it had to rank in Apple iTunes.

As we all know, iTunes is the number one tool that many people use to listen to podcasts.

To achieve my main goal of ranking in iTunes, I had to meet 2 objectives:

  1. Get lots of podcast downloads.
  2. Get more positive reviews.

I admit that it is quite challenging to achieve those two objectives as there are tons of podcasts in my niche competing for my audience’s attention.

To outrank existing podcasts that have been out there for years, I knew I had to make a smart move.

I did something that others weren’t doing…

The Powerful Method That Helped My Podcast Rank

I promoted my podcast by running a contest using UpViral’s marketing system.

In that contest, I would be giving away enticing prizes that people would love to get their hands on.

What is UpViral and why did I choose it as the ultimate means to promote my podcast?

UpViral is a viral marketing platform. Its rock solid, reliable system lets any campaign you are running “go viral” by helping you give people a good reason to share it to others for months to years.

The process of running a contest using UpViral goes this way:

upviral_loop_new

1. You create an opt-in page or lead page in which an interested participant would type in his email address.

2. Each participant would be sent to a Thank You page where he will be given a unique invite link. This invite link will be used to invite their friends to join the contest by entering their email address as well.

3. You offer a valuable prize to encourage participants to share your campaign. If they get more people to sign-up through their unique invite link, they get more entries to win your prize.

4. New participants who have been referred through your invite link will also get their own unique invite links after entering their email address. To win the prize, they should repeat the same process of sharing your campaign multiple times.

5. You follow-up with your contest participants by sending them an email. Doing this will remind them to share your campaign.

As your contest gets shared again and again, you create a viral loop that never stops.

Why?

Because if at least one person shares your campaign, he brings in more leads that have the potential to become your customers.

Deciding On The Prizes Of The Contest

I chose to give away 4 unique prizes:

Grand Prize: Lifetime access to UpViral

2nd Prize: 25 Copies of Viral Hacking Masterclass Course

3rd Prize: 5 best marketing book ever written delivered to your doorstep

4th Prize (For everyone who enters the contest): A free copy of The Definitive Guide to Facebook Retargeting

list-of-prizes

What was the reason behind choosing these specific prizes?

First of all, I wanted to give something that would provide IMMENSE VALUE to people who joined my contest. All my prizes served one major purpose: To help entrepreneurs grow their business like never before.

Second, I made sure that my prizes were EXCLUSIVE. They were not available elsewhere. The only way people would be able to get them was to join my contest.

Designing The Opt-In Page

I created 3 opt-in pages and did an A/B test (also known as split test) on them to find out which version had the best conversions.

UpViral allowed me to design multiple opt-in pages in which I used different texts and images. Then it automatically split tested my opt-in pages to give me the best one (the WINNER).

This ensured that my opt-in page attracted more visitors.

Here are my 3 opt-in pages which UpViral split tested:

Opt-in page 1:

optin-page-1-winner

Opt-in page 2:

optin-page-2

Opt-in page 3:

optin-page-3

Here is a screenshot of the split test results for the best opt-in page:

lead-page-ab-test

Based on the results, Opt-in page 1 was the Winner.

It had a total of 5,755 visitors, 398 leads, and a conversion rate of 7%.

About the conversion rate of 7%, you may be wondering why it’s low…

The reason for this low conversion was because we made it a requirement for people to leave a review on iTunes first which was something that not everyone was willing to do.

We knew this would hurt our conversion rate but we did it anyway since our primary aim was to get more subscribers and reviews on iTunes – and not simply getting email subscribers.

The Sign-Up Process:

In order for people to join the contest, I required them to follow a two-step process on my winner opt-in form:

1. Subscribe and leave a review on iTunes

Before entering their email address, I required interested participants to subscribe to my Uncensored Growth podcast and leave a review.

This step was highly important to help me achieve my main goal of ranking my podcast in iTunes.

untitled

As you can see, I added a button that would lead people directly to iTunes.

Beneath the button is a link to a quick guide that would explain a step-by-step process on how to leave a review on the actual podcast. This was for those who had no idea on how to leave a review but were interested to join the contest.

2. Enter email address

This step was a no-brainer. After subscribing to iTunes and leaving a review, people would sign-up for the contest by entering their email address.

image01
Designing The Thank You Page

After the opt-in page, I created the Thank You page using a similar approach as the lead page.

I had 2 versions of the Thank You page which Upviral automatically split tested to see which performed better.

One version featured a video of me explaining the mechanics of the contest and the prizes to be won.

Except for the video, both Thank You pages required participants to share the campaign and have their friends sign-up through their unique invite link.

Social buttons were also provided so they could share the campaign directly to their social media platforms.

I also added a button for those who wanted to share the campaign to their friends via email.

For every friend that a participant referred through his invite link, he got more than 20 additional entries. If he invites 5 friends, he gets a total of over 100 entries to WIN the contest.

Here are the 2 Thank You pages which UpViral automatically split tested:

Thank You page 1 (with the explainer video):

thank-you-page-1-winner

Thank You page 2 (without the video):

thank-you-page-2

Here is a screenshot of the split test results:

thank-you-page-ab-test

As you can see, Thank You page 1 (with the video) was the Winner. Getting the most engagement, it had 540 total visitors and 163 total social button clicks.

Promoting The Contest Via Facebook Ads

I needed a quick traction for my contest to get more people to view and sign-up for it. In addition to promoting the contest to email subscribers on my email list, I did a Facebook ad campaign.

I chose 3 images for the Facebook ad and had them split tested to select the version that got more engagement. This was to ensure that I displayed the best image possible before the ad went live.

facebook-ad-images-ab-test

Below is the screenshot of the final Facebook ad which I chose for the UpViral contest:

actual-facebook-ad

Basically, I chose the version of me holding my phone which featured the Uncensored Growth podcast. This was the best way to increase brand exposure and get the word out at the same time.

Follow-Up Email

I sent out a follow-up email to every person who successfully referred a friend to the campaign through his unique invite link.

The email subject read “Woohoo – congrats :)” with the message that revealed the total number of entries the person got so far by referring his friends.

I also added the invite link and social sharing buttons to encourage the recipient to share the campaign once more to get more entries for higher chances of winning.

Here’s the screenshot of the email message I sent out:

email-for-successful-referral

How Did The Campaign Go? Was It A Success?

Within 10 days of running the contest, I had a total of 7,140 visitors and 450 leads.

Most of the traffic and leads I got came from referred visitors.

This meant that people who signed up for my contest were really interested in the prizes I was giving away. They shared my campaign multiple times.

image13

Out of the 5,817 referred visitors, I got 264 leads which was more than the number of leads from direct visitors.

Going back to my main goal, I am much delighted to say that my Uncensored Growth podcast on iTunes had over 6,300 downloads and a total of 50+ 5-star reviews spread out across multiple countries with excellent testimonials.

14970860_10157473190030538_1675779009_o

In the process, I collected 450 leads which I could then turn into sales soon.

Above all, I ranked #1 in iTunes in various countries!

Below is a screenshot that shows my podcast getting 17 5-star reviews from one country.

image08
image10

Was my campaign to promote my podcast a SUCCESS?

Definitely!

After witnessing the potential of UpViral’s system to make any campaign go viral within such a short period of time, I would absolutely recommend this reliable system to any entrepreneur who wants to gain online traction.

There is no other clever way to rank your podcast on iTunes, grow your listeners and get hundreds to thousands of leads ALL AT ONCE than UpViral’s platform.

Over to you…

Are you ready to successfully launch your podcast using UpViral?

Table of Contents

Start Using The World's Most Complete Viral Referral System

Generate traffic, grow your list and convert subscribers into customers.

Viral Sweepstakes

Whip up a frenzy of social shares and new referrals with UpViral’s fully - featured sweepstakes.

Viral Rewards

Host giveaways to create a huge buzz and generate leads on demand, with no need for paid traffic.

Viral Waitlists

Get the ultimate edge with a viral waitlist that builds your customer base before you launch.

Getting Started Is Easy.

3 simple steps and your business is ready to go viral.

01

Design

Your Business. Your Way.

UpViral gives you the flexibility to create the right contest for your business goals.

And the campaign wizard will walk you through process with ease.

Your Funnel. Optimised.

Choose from templates that've generated millions of leads and millions of dollars in sales.

Then make simple customisations to match your offer.

02

Template

03

Publish

Your Leads. Anywhere.

We can host your viral campaign or you can embed it on your own site.

When you're ready to start collecting leads, press publish.

GABE SCHILLINGER Testimonial Image

42,000
Leads!

"Because of UpViral, we were able to pull it off and did over $200,000 in sales! Which helped me realize that the ceiling on what I thought was possible in our industry is actually so much higher."

GABE SCHILLINGER

Abdel Mussa Image

"Upviral Has Easily Paid For Itself!"

"Before buying UpViral, I didn’t know what to expect, too many marketers promise big and under-deliver. I purchased UpViral and tried it out. UpViral has easily paid for itself. If I compare its results to what I would have had to pay on Facebook to get those same leads! Definitely a good investment."

ABDEL MUSSA

United Kingdom
Michael Cooch Image

29,478
Responsive Leads

"UpViral has proven to be the simple, effective and affordable viral contest app we were looking for. It helped us build a responsive 30,000+ list in a new market in less than six months."

MICHAEL COOCH

Judy Jong Image

"I'm A Newbie At This!"

"I had the privilege to be on of the beta testers of UpViral... So far I've already added 450 leads to my account... This may not seem like a lot, but I am a newbie with this by no means a Facebook guru... Getting 450 from my small niche websites is a LOT harder, so I will definitely continue building my list using UpViral!... You have a fan Wilco and I am sure other people will love UpViral too... Keep up the good work!"

JUDY JONG

The Netherlands
Steven VD Peijl Image

"740 Organic Leads in 2 Weeks!"

"UpViral has a huge impact on 2 of my projects! On the first project I used it to build up an early bird list which got us 740+ leads in just 2 weeks (all organic) with a 289.2% compound conversion rate!... When applying the same strategy to our second project it generated 1000+ leads!... I highly recommend using UpViral in your business. Wilco's products are always top-notch!"

STEVEN VD PEIJL

Arthur Jansen Image

"The Results Are Amazing!"

"UpViral is a wonderful tool that enables you to reach skies of online marketing. The results are amazing!"

ARTHUR JANSEN

The Netherlands
Paul Kutilin Image

"9000 Leads in 2 Weeks!"

"We used UpViral to promote our congress (local event) and the results were... shocking. We got more than 9000 leads through this tool in two weeks! We will definitely use UpViral for our other projects in the future. Thanks a lot for this tool!"

PAUL KUTILIN

Austria
Faruk Barber Image

"Viral Referral Marketing At Its Best!"

Thanks yo Wilco, even guys like me can start building huge lists!

FARUK BARBER

The Netherlands
Nikolai Leuveld Image

"UpViral Rocks!"

"UpViral Rocks! We spent a little less than €200 on ad spend to promote our UpViral giveaway, resulting in 4,339 subscribers and €16.320 in revenue within 6 weeks (and from there it kept on going). Been using it ever since!"

NIKOLAI LEUVELD

Aldo Novak Image

"I HAVE To Tell You How Impressed I Am!"

"After one of your videos I decided to give it a try. The results? Well, 10 minutes after publishing the link at Facebook, I received 20 new leads. Now, I have got 718 leads with ONE campaign! Wow!! THANK YOU!"

ALDO NOVAK

Brazil
Travis Luedke Image

"Well Over 15,000 Leads!"

"I have found UpViral is more effective than any other giveaway software/platform I've tried... It's my "go-to" lead collecting tool for all my giveaways. It's so versatile, with so many options, I'm still playing with it to learn new ways to use it. To date, I've collected well over 15,000 leads with UpViral."

TRAVIS LUEDKE

Brazil

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