Attraction marketing is a powerful strategy that sets your brand apart from the competition. Whether you’re struggling to stand out in a saturated market or have just started a business and want to get noticed, read this article.
Here, you’ll learn how attraction marketing can help you succeed and different ways to use it.
What Is Attraction Marketing?
One might think that attraction marketing is just typical advertising. Except that it’s not. Attraction marketing is about showing the value of your product or service by getting real and personal. Think about storytelling or engaging more with your audience.
Attraction marketing is more effective than old-school traditional marketing where businesses are faceless and unapproachable.
Why Does It Matter?
The biggest advantage of attraction marketing is its ability to maintain - not just build - relationships with your audience. Relationships are extremely important in marketing. They fuel your conversions, sales, and even help you gain more insight into your customers’ needs and desires.
7 Attraction Marketing Tips to Triple Your Leads and Customers
Now that we’ve covered the meaning of attraction marketing and its importance, let’s discuss how to use attraction marketing for reaching those marketing goals.
1. Be truly passionate about your product or service.
Imagine your favorite influencer. Perhaps you got attracted to them because you felt their passion for their work. It manifests with their ability to talk endlessly, eagerness to share new ideas, and confidence in doing it.
Neil Patel is one of the best marketers who are clearly passionate about their niche. In the attraction marketing example below, you can see how he shares a list of lessons learned over the years as an SEO expert.
Without passion, it will be hard to stick around long enough to be able to come up with such bold insights and connect with others.
2. Spend time getting to know your audience better.
Your customers are at the heart of everything you do in business - which is why you should take time to know them.
Base your marketing messages and promotions on the audience profile you’ve built. This constitutes their demographics, hobbies, interests, challenges, goals, and more.
We published an article earlier on creating buyer personas. You can use those tips to inform not just your email marketing campaigns, but your business as a whole.
3. Build buzz through contests and giveaways.
Contests and giveaways are a wonderful way to socialize and build more meaningful connections with your audience. As a huge bonus, they bring new leads into your business through existing customers.
So, go ahead - let your social circle know that you’re going to run a contest soon where they can win one of your highly valued products.
But what about if you’ve just launched a product? Online competitions would also be great for generating interest and excitement in your offer.
David Fraser, the founder at Bunkie Life, did an UpViral contest to promote his bunkies. He not only offered his bunkie as the ultimate prize, but he also consistently engaged with his participants.
Take a look at these amazing results:
The best part about that giveaway was that it generated $300,000 in sales. You can gain a lot of attraction marketing strategies by reading or watching that case study.
4. Connect with them on a personal level.
Today’s crowded marketplace demands a personalized approach from businesses if they want to succeed. Marketers who use personalization experience a 56% increase in their sales.
No matter which channels you’re using to communicate, always be relevant. Here are a few helpful personalization ideas to get started on:
- Send emails from your name instead of your company’s name. This is one way to create a personalized experience on email. In addition, use your real photo (not brand logo) and attach your email signature at the bottom of your email.
- Build personalized landing pages. Many businesses have more than one buyer persona. If you’re serving different types of customers, make sure to build landing pages with the tone, message, and offer that best suits them.
- Create content for every stage of the marketing funnel. People go through different phases before they’re ready to make a buying decision. Map out your funnel and create custom content that targets your audience in the awareness, consideration, and conversion stage.
5. Keep creating content that answers their questions.
A lot of content pieces online fail to convert because they lack relevance. A well-written post doesn’t mean anything if your audience can’t even relate to it.
That is why you should research what people are actually searching for online. As a business owner or content marketer, you probably already know the importance of keyword research.
So, go ahead - start researching keywords that reflect what your audience cares about and how popular they are. Then, create high-quality content around these popular topics.
There are tons of free tools that will provide you with ideas such as Ubersuggest, Soovle, Google Trends, and Answer the Public.
6. Share real case studies.
Case studies are proof that your product or service works, thus helping your audience trust you more. If people have solved their problems or met their goals through you, share those success stories.
Make these case studies easily accessible by publishing them on your blog and social media pages, and sending them to your email list. Companies like HubSpot, Aweber, and even us, UpViral, use this strategy to keep on inspiring people.
7. Choose the best social media channels.
Social media is one of the top ways to build your brand by sharing valuable content. You can use it to showcase the people behind your business and interact with fans in real-time.
However, not all social media channels suit your business. Not to mention, it’s quite impossible to stay present on every platform out there.
Consider where your customers are likely to hang out depending on the nature of your business. Also, certain types of content are best shared on specific platforms. For example, images and videos are well-suited for Instagram, while blog posts are for Facebook and LinkedIn.
It’s also a good idea to check where your competitors are active.
And here’s a BONUS tip: If you’re running contests using UpViral, enable all social media platforms. Then observe the data. Are your participants sharing more on certain platforms? If yes, optimize for those platforms going forward!
Mastering attraction marketing takes practice. As we’ve shown you in this blog post, attraction marketing is all about getting real and personal.
Being passionate about your business and having a clear understanding of your customers will get you off on the right foot. We hope you learned something valuable today!
If you would like to attract your audience through contests and giveaways - use the UpViral platform. It’s so easy, you can get started for only $1.